Back in 2009, AMR Research estimated that the average consumer packaged goods (CPG) company allocated 14 percent of its total revenue to trade promotion activities. AMR has also estimated that only 52 percent of trade promotions are evaluated to determine promotion results.Gartner, in its March 2014 Vendor Panorama for {cslimited}Trade Promotion Management{/cslimited} in Consumer Goods, says the average spend on TPM is now above 20 percent of revenues and approaching 40 percent in some markets.
The international partnership of {cslimited}SalesAtWork{/cslimited} and {cslimited}Integra Consultoria{/cslimited} has achieved success in Mexico with two implementations and more than 240 field users within a month of the announcement. The system has already been implemented by a major biscuit manufacturer and a medical supplies firm.
Drinking water filtering company, {cslimited}BRITA{/cslimited}, is using {cslimited}SalesAtWork's{/cslimited} field marketing management technology to streamline its field marketing activities and improve collaboration with external service providers.
SalesAtWork, an Australian company that provides cloud-based salesforce management technology for the consumer goods sector, is heading for Expo ANTAD 2015 in Guadalajara, Mexico, from 18 to 20 March.
{cslimited}SalesAtWork{/cslimited} an Australian company which provides cloud-based industry focused sales force management for the consumer goods sector has announced a Strategic Partnership with {cslimited}Integra {/cslimited}{cslimited}Consultoria{/cslimited} of Mexico.
The Next Up, a retail sales process (RSP) proven to improve dealership sales, launched their geofencing product, LiveDrive, at NADA 2015 to help managers better determine test drive success based on route, time spent and speed, among other factors. LiveDrive will be offered as a standard feature within The Next Up solution, giving the automotive industry unprecedented test drive information.
{cslimited}SalesAtWork{/cslimited} have teamed up with {cslimited}FieldStar{/cslimited} to connect their sales force management platform to FieldStar’s new learning management system, bringing combined tactical and strategic advantages to the UK field marketing sector.
Trade Promotion Management (TPM) systems and software offer a clarity of view through the haze of data in the trade promotions rat race. Trade funds spending across all industries is increasing and is reported as reaching nearly 15 percent of gross revenues, with some Fast Moving Consumer goods (FMCG) manufacturers topping 20 percent.
A lot of hype is given to large scale trade promotion system implementations. However, an affordable implementation that can be effectively scaled can provide spectacular results for the small to medium enterprise sector without the stratospheric price tag.
Many mid-tier organisations opt to use spreadsheets as a means of managing their trade promotions. Is this really a cost effective solution?