The Global Live Streaming Software Market size is expected to grow from USD 77.30 billion in 2022 to USD 472.67 billion by 2030, at a CAGR of 25.4 % during the forecast period (2023-2030).
Market Overview:
Most people tend to watch live videos over reading a blog or social media, so live streaming draws a wider audience. Countries all over the world were placed on lockdown as a result of the spread of COVID-19. As a result, several events and shows were canceled, resulting in a huge increase in live-streaming software activity around the world. OTT platforms such as Twitch, Facebook gaming, and YouTube saw a huge increase in live viewership globally, particularly in April.
Top Key Players for Live Streaming SoftwareMarket:
Tencent, Alibaba, Baidu, Xiaomi, YouTube, Facebook, Periscope, and Other Major Players.
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The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels. For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.
Market Dynamics and Factors for Live Streaming Software Market:
Drivers:
Growing Preference for Live Streaming Over Social Posts To Boost Growth
Increased consumer video streaming habits across verticals are driving live streaming software market growth. Furthermore, the live-streaming software market's growth is fueled by the increasing demand for greater brand engagement and reach through live videos.
Other factors expected to affect live streaming software market growth include the rising popularity of OTT channels and live streaming video, as well as the growing number of Smartphone and Internet users.Customize This Report:
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Opportunities:
Developing Regions to Offer Various Lucrative Opportunities
Emerging live-streaming software markets around the world offer untapped opportunities for live video content consumption. The advent of the live streaming network, which allows potential customers to link and engage in real-time to buy and sell the hottest collectibles and products they want, poses major growth opportunities. To position them to profit from live streaming early success, live streaming software platforms and marketplaces are tapping into the collectible and enthusiast communities in emerging regions.
Segmentation Analysis of the Live Streaming Software Market:
By Type, Managing and maintaining video streaming software in-house can be expensive, particularly for businesses that lack the expertise and resources to do so effectively. Managed service providers can help businesses save money by offering scalable solutions that are tailored to their needs, allowing them to pay only for the services they need.
By End-user, Education is a significant segment within the Live Streaming Software Market, with a focus on enabling online learning, webinars, and virtual classrooms. It provides tools and platforms for educators and students to engage in real-time interactive educational experiences, enhancing access to quality education worldwide.
By Type
- Platforms
- Services
By End users
- eSports
- Events
- Education
- Retail
- Media
- Government
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Regional Analysis of the Live Streaming Software Market:
North America is expected to lead the video streaming software market in 2023. The US is estimated to account for the largest market share in North America in 2023 in the video streaming software market, and the trend is expected to continue until 2028. Due to several factors, including advanced IT infrastructure, the existence of numerous businesses, and the availability of technical skills, it is the most developed market in terms of the adoption of video streaming software.
By Region
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
In June 2022 - Qumu Corporation, a leading provider of cloud-based enterprise video technology, announced that the Qumu Video Engagement Platform provides "Proprep," a leading provider of high-quality, customized learning resources, with centralized video management and distribution capabilities. Proprep assists college students in excelling in their science, technology, engineering, and math (STEM) studies by creating personalized video tutorials that supplement college textbooks and STEM courses.
In February 2022 - Brightcove Inc. (NASDAQ: BCOV), a significant provider of video for business, announced the acquisition of Wicket Labs, an audience insights firm that provides users with visibility into content and subscriber statistics.
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