Low code / no code development is putting the power of change back into the hands of companies across ANZ, and setting new benchmarks in software development and digital transformation.
Rather than time-consuming development projects using traditional coding, low code / no code developments are allowing people who are closest to the user experience to develop their own applications, or to move much closer to the design and development process. This has given rise to the concept of the ‘citizen developer’, which in essence is a democratisation of the development cycle.
More hands-on employees can make a meaningful contribution to the development of in-house and customer-facing applications and assets. Services and apps can be brought to market much faster, meaning the enterprise remains agile and able to respond quickly to market demand.
Further to this, the advent of low code / no code solutions can help address the problem for IT professionals, especially around the shortage of skilled developers and engineers. In fact, according to a report by Gartner, 80% of technology products and services are predicted to be built by those who are not technology professionals by 2024.
The impact of low code / no code development extends beyond IT. The downstream effects of increased development speeds include the ability to cultivate better customer experiences (CX), allowing organisations to quickly adapt to customer needs.
Faster response times can lead to more satisfied customers. This presents the question: how can low code / no code transform CX and minimise any friction and frustration? These factors are crucial to building a strong customer base, while also setting the stage for revenue and business growth.
Breaking down barriers
CX is the crux of business growth – retaining customers, increasing sales and opening opportunities for upselling. It is what keeps customers coming back for more.
A Bain & Company analysis showed that companies that excel in building great customer experiences grow revenues of 4%–8% above the market average. This is why low code / no code has such an important role to play in the CX ecosystem for brands and businesses.
Low code / no code platforms are software development programs that require minimal to no source coding or programing to build and design applications allowing developers – or ‘coders’ – and citizen developers – to drag and drop application components, to connect and create applications. These features allow non-technical users to achieve what was previously only possible with coding knowledge.
This cuts down on the lengthy processes around having leaders translate their needs through the various layers of an organisation. By fully automating the technical back-end processes, these tools now make it easier for more people across various departments in the business to deliver enhanced CX.
These individuals are now able to look at pain-points in their daily workflow or customer interaction, and quickly articulate on how these can be addressed. Enhancements and new applications can then be brought online quickly and easily, much closer to the original source of that vision.
The possibilities around the challenges that can be addressed are literally endless. After all, it is not just about the various general scenarios, such as customers calling for service.
Indeed, these apps have the potential to assist businesses to better serve customers by recognising exactly who they are and where they are on their journey, while also helping customers achieve better outcomes.
Appetite for rapid delivery
The traditional approach of automating core business processes can typically take up to a year.
With the potential to solve complex issues and challenges in a matter of weeks, these solutions present organisations with the opportunity to build powerful applications to address customer issues quickly and easily. Low code / no code platforms grant businesses the flexibility to adapt to market changes and customer needs quickly through the fast and rapid delivery of up-to-date apps or effortless updates of existing apps, to keep up with customer expectations as well as CX trends.
Looking ahead, low code / no code has great potential to impact and transform the CX of the future. The magic behind this powerful tool is greater amplified when combined with other solutions such as Conversational AI and automation.
From more user-friendly business interfaces for increased automation and fast, easy implementation, to enhanced knowledge-based guidance for increased agent efficiency and accuracy, the benefits for businesses are boundless. Helping to remove any friction from adoption will also help unleash the power of AI across multiple industries, bringing CX to a whole new level.
New ways of development are rapidly cutting a path into the future of enterprise AI solutions, granting businesses of all sizes increased accessibility to technologies and opening doors to more significant opportunities and greater business success.
For more information:
